If we use social media, especially for business, we all have aspirations for our content going ‘viral’. That is, a piece of content taking off and launching us into the stratosphere with huge engagement, a gazillion likes and 2 billion shares. However, sometimes we don’t even get our social media rockets off the launch pad, let alone into space. So what’s missing? While we may not be the next backpack kid, we can position ourselves with content that will lift us above the myriad of posts that are still posted daily without any kind of visual element - that is, just text. In this blog I’ll explore three ways that you can start the countdown to better quality posts through making one simple addition to every post - images.
The three ways are: Be visual. Be memorable. Be creative.
As mentioned earlier, taking a text-only approach to posting on social media will see your posts drown in the social media ocean faster than the Titanic. We are visual beings and in a medium where the next post is but a short swipe away, unless you’re able to halt the swipe up, you may not stand a chance in registering on user’s radars. My tip: be visual. We must, must, must be visual with our social media content.
Choosing relevant, appealing and engaging images should accompany your posts. This will not only improve your ability to gain people’s attention, it will also provide an opportunity to deliver your message to your audience. We need to begin our approach to producing content for social media with a visual lead. This can be photos, infographics, videos and GIFs etc, but for the purpose of this post, we’ll stick with images.
If you’re a coffee shop, then a picture of your signature coffee or drink along with your written post is a must. Got a special on cake? Then add a picture of your best seller to whet your audience’s appetite. Appealing to the early morning crowd on their commute? Then find a quote about the wonderful benefits or joy of coffee and post it as a collage with your best “wake up” coffee.
Do you make custom jewellery? Then add a picture of your newest item you’ve added to your range. Post a picture of your stall if you’re set up at a market or fair and let your audience know the details so they know where to find you and what to look out for.
Don’t just write about what you’re selling or doing, show it. Be visual. The majority of people are visual learners and with nearly the majority of info coming to our brains being visual in nature, it’s perfectly clear that we need to be visual in our approach to social media, whether you’re on Facebook, Instagram, Twitter or Pinterest.
If you can halt the swipe, then you’ve interrupted and arrested the attention of a user. My tip: be memorable. Who are the people that you want to engage with on social media? Knowing and understanding your ideal customer as well as the social media platforms that they’re on will help shape and drive a lot of the content that you’ll make and use to communicate with them. What about your brand appeals to your existing audience? How do they feel about your brand? What types of image would reinforce this and help them to think of you when they consider a particular product?
The right post can stick with people, can make them laugh, and ultimately convince them to buy from you. So the more memorable you can be and the bigger the disruption you can cause to gain their attention will yield more opportunities to get your message across.
The final way to improve your social media posts with images is this: be creative. Lead with authentic, local, brand relevant images and content that connects with your audience. Take the time to set that cup in the best location on the table. Find your top 6 or 9 products for a flat lay image. Use your smartphone to good effect which allows you to directly upload to social media. Take a selfie in front of your market stall. Try different angles, backgrounds, colours and textures to add a richness to your images. Think about what will catch your audience’s attention and go from there. If you’ve got more time and ability, then use a quality camera to produce some great content that you can use on multiple occasions. If you haven’t utilised the banners on your social media pages then think about an image you can add to catch visitor’s attention with.
Not a great photographer? That’s ok. It really is. You don’t need a high end DSLR camera to produce content for your posts. Your smartphone is a great starting point for producing content. Photos can improve posts and can still capture attention. It’s far better than having no image at all. Remember, one of the fastest ways to sink your social media ship is to not use some form of visual content at all.
So start today. Let me know how you get on with producing images for your posts in the comments.
If you’re struggling, or don’t have time or the staff that can action this, I’m able to offer a solution that will enable you to produce a small growing library of images that you can use time and again. Our service for providing social media content is called PHOTOSOCIAL. PHOTOSOCIAL is a service where I come and spend an hour at your business producing a set of 30 images that you’re then able to use for your social media posts. The file sizes are small so they load fast and don’t take up heaps of hard disk space.
Not got time to produce posts as well? PHOTOSOCIALDESIGN takes PHOTOSOCIAL to the next level. I’m also able to produce a set of social media ready posts with agreed message and content so all you have to do is post it to your preferred channel. This is an extra service in addition to the photography. PHOTOSOCIALDESIGN takes the hassle out of content production for you, allowing you to focus on running your business.
Need full high resolution files for print and other uses? Then we can offer you PHOTOSOCIALHD. PHOTOSOCIALHD offers half and full day services with a full set of downloadable high resolution images from the session.
So if you want to see an improvement in your visibility and engagement with your posts on social media, then work hard towards being visual, memorable and creative through the use of images and watch your posts…10, 9, 8, 7, 6, 5, 4, 3, 2, 1…LIFTOFF!